Bupa Arabia Digital Customer Experience Platform

Products:

A B2C responsive website for corporate and family customers to explore, compare, and purchase insurance plans.
A mobile app for policyholders to manage their insurance, track health vitals (blood pressure, sugar, etc.), connect with doctors, and access population health management (PHM) features.

Design work: Figma, Illustrator, After Effects

UX Designer responsible for user research (with network engineers/planners), information architecture, workflow definition, wireframing, prototyping, usability testing, and visual design input.
Key contributor to taking the product from initial concept through development and iteration.

Research: Conducted interviews and workflow analysis with network engineers.
Define: Mapped complex user journeys for network planning, provisioning, and monitoring; defined information architecture.
Design: Created wireframes and interactive prototypes focusing on network topology visualization, dashboard design, and data visualization for equipment comparison. Iterated based on feedback.
Testing: Performed usability testing on prototypes with target users.

Clean: The visual design of the app was deemed to be quite visually appealing, without any issues with readability and clutter. Users where able to differentiate individual flows and interactions simply which was one of the main intentions of this redesign.

Easy access to all the products: The user flow that was implemented was simple, and the reviews we got reflected that. The users were quite comfortable with the products included in the app and did not find any difficulty in using them. One specific mention was a really low learning curve, which would help the users get used to the product very quickly.

Simple CTAs: From the Heuristic evaluation, we figured out that the CTAs and very obvious and just enough to not divert the user attention and keep the learning curve as low as possible. The + icon gives a one simple was for the user to start a personalised journey.